Co-President: Jessie Aston

Raised in Cincinnati, Jessie Sinkula Aston is the
daughter of the company’s original founders, Joe
and Cindi Sinkula. Jessie is a dedicated leader that
is passionate about continuing the legacy of service
and quality that her parents began. In her current
position at Sinkula Investments, Ltd., Co., she is
oversees the performance and growth of Sinkula and
its stores, employee experience, including human
resources, recruiting, and training, and for local
marketing, and Sinkula Investments’ community and
charity involvement.
Prior to joining the Wendy’s organization in 2018,
Jessie Sinkula was with WaterAid as a Program
Manager, where she collaborated with teams in
Papua New Guinea and Timor-Leste to improve
clean water access and education around sanitation
and hygiene. Jessie Sinkula Aston holds a master’s
degree in International Development from the
University of Melbourne in Australia and a bachelor’s
degree in International Affairs with a concentration in
economics from George Washington University.

VP of Operations: Tracy Hurd

Tracy is another great example of the loyalty of our
Sinkula team! She has been a vital part of our work
family since 1999. Today, Tracy is responsible for the
performance and success of the restaurants, including
making sure the company initiatives are properly
executed. In addition, Tracy hires all managers for the
Sinkula restaurants. In Tracy’s words: I love working for
Sinkula because of our dedication to the training and
development of our employees and our consistency
in making our people the foundation of our company.
She also appreciates the opportunity to work with
different charitable groups and having the chance to
live out Dave Thomas’ core value of “Giving Back!”
Tracy spent most of her life in the local Northern
Kentucky are until her recent move to Amelia, Ohio.